PRASAD-009 Go To Market Strategy

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Score: 1.0

Develop a comprehensive Go-To-Market plan for Project Vriddhi to scale the franchisee network and banking correspondent services. The strategy should integrate the finalized franchisee brochure and onboarding checklists, leverage the 50-branch CBI sanction list, and define the operational rollout for key locations like Thane, Kalyan, and Jalna. It must also incorporate the SOPs from the India Gold agreement and define the recruitment profile for Banking Correspondents.

Tags: Sales Marketing
  • Owner: Unassigned
  • Deadline: N/A
  • Urgency: Low
  • Importance: Low
  • Context: Personal (Multiplier: 1.0)
  • Status: Scheduled
  • Start Date: 2025-07-28
  • End Date: N/A
  • Last Updated: 2026-01-30 16:11
  • Desired Outcome: A board-approved GTM Strategy document that includes a phased rollout timeline, marketing plan for franchisee recruitment, revenue projections per outlet, and a clear execution roadmap for the first 50 sanctioned branches.
  • Next Action: Synthesize the existing onboarding checklists, CBI branch list, and India Gold SOPs into a draft GTM presentation for stakeholder review.
  • Reminder: Enabled
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